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ImagiPLAY is dedicated to developing and delivering educational toys that inspire imagination and fun! They are committed to developing open-ended, educational toys for preschool-age children that inspire their imaginations, stimulate their fast-growing young minds and nurture their sense of discovery. ImagiPLAY is equally committed to producing only high quality toys in a way that respects our planet and the people who inhabit it.

Barbera Aimes launched Imagiplay in 1998 with the idea of manufacturing high-quality toys that inspire a child's imagination. We believe the most enduring toys are ones that simply act as a catalyst, leaving the child to discover the world on his/her own terms. Open-ended toys enable a child to explore and discover how to control their environment and manipulate the objects within it. This kind of play develops not only the imagination, but also problem solving skills, hand-eye coordination, sequential thought and a whole host of other important skills.

ImagiPLAY carries a brand name called ImagiBRICKS which are giant building blocks that look like bricks. They are an enduring classic that offers endless play possibilities because they are versatile and safe. ImagiBRICKS are lightweight enough for even the smallest toddler to carry and stack, yet strong enough to stand or sit on. Because these blocks are large (the largest is 12" x 6" x 3"), they'll help your child gain confidence, they encourage social play, and they're fun! Kids love these blocks!

These great kids building blocks have been honored with numerous awards including a Parents' Choice Classic Award and a Dr. Toy Classic award.

Children aren't just having fun when they play with the ImagiPLAY building blocks, but they are also learning. Some experts suggest that building blocks are the single most important toy a young child can have, and block play is the single most productive activity.

The blocks are well-known to the Boston Globe, ASTRA ("Guide to Children with Special Needs"), and Parents' Choice Foundation.

Block play lays the foundation for cognitive learning. Because these blocks are unit blocks they help children learn basic math skills. Block building teaches valuable problem-solving skills and because these blocks are open-ended, they encourage imagination and creativity. The block play develops perceptual, motor, and memory skills. In group settings, block play promotes social growth.

ImagiPLAY's classic blocks are a staple in thousands of preschools, daycares and classrooms all over the country. They are a required item by many state education boards for all preschools.

The blocks are made from at least 50% recycled cardboard and are recyclable. Every component in this set is made and assembled in the USA.

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