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Quercetti Toys was founded in 1950 by Alessandro Quercetti who today still manages the company together with his three sons. From toy design to final packaging components, every aspect of production takes place in their Turin factory where more than 100 people collaborate closely to reach the highest quality and safety standards. Quercetti's complete vertical integration allows them to control every aspect of the production process with scrupulous attention and to easily adapt our organization to market changes. They are particularly proud of their mold-making capability, at the highest technological levels, which allows them to design toys with the most sophisticated engineering solutions, always innovative and ahead of the competition. Quercetti's injection-molding department is renewed constantly with the most modern machines, now all computer controlled and networked. Their 47 years of experience in this field is an invaluable background that very few companies can claim.

At Quercetti they know that toys are important tools for children's intellectual and physical development. All their toys are designed to stimulate reasoning, creativity and mobility skills. They are also designed to be used over and over without being repetitive but always inspiring new discoveries and inventions. Too many toys appear promising when advertised but are ultimately disappointing to children and parents. This never happens with Quercetti toys. And their toys are totally safe not only because of their care in manufacturing them but also because they design them to be safe for the initial project. Quercetti spends a long time to observe how children play, how they treat their toys, what they like and what they don't. On this basis their research and development department produces prototypes that are tested in schools and kindergartens where children's behavior and reactions are studied with the help of expert child-psychologists. Consequently they make all the necessary changes and the final result is innovative and original toys exactly how children want and need them to be. This is why Quercetti toys so frequently win prestigious international awards. They have recently won over 22 awards in the USA and international.

Finally, their toys are selected by major school suppliers around the world: they trust the quality, durability, safety and play value of their products. What could be a more meaningful acknowledgement of the company philosophy? Well, actually also the fact that these toys are the most imitated (but never equaled) in the world.

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